NorthStarr Media Group’s Role: Marketing Concept and Execution
NorthStarr’s Notes: The NorthStarr Classic Apparel Signature T-Shirt was the second effort to make a distinction between NorthStarr Media Group the production company and NorthStarrr Classic Apparel the clothing produced by NSMG. The shirts came in two colors black with white screen printing and white with the logo in black.
These days there are a plethora of clothing logos that have been introduced into the marketplace. With this in mind we believe that a company should always be known for something. This could be the differentiator between other apparel companies and NorthStarr Classic Apparel. Thus, our aim is to always release quality products and following our 3 C structure, which is everything thing should be Clean, Creative, and Classy. Our other goal is to think of crafty and well thought out packing for our apparel whenever possible. For our signature T-Shirt, we came up with the “The Starr in The Jar” concept. The shirt came in a clear 32 OZ round wide mouth jar with a black top with the NorthStarr Classic Apparel logo ( and the words by NorthStarr Media Group) and the company’s website on the front. Inside the jar along with the shirt is a piece of paper designed to look like notebook paper with fonts that looks as if it’s been handwritten. At the top, it reads “My goal is to…” with a blank line for people to document their goal. The logo, web address, and slogan are also on the paper. Due to its unconventional nature, the directions are written on the back. We believe that people should follow their dreams and goals. It’s said that the first step to accomplishing one’s goals is to write it down. Thus, it’s our aim to play a part in the first step of putting people on their desired path. Once the shirt is taken out of the jar the paper along with the goal can be put in the jar. This way people can reference the jar with their “Starr idea” and be reminded of what they would like to go after.
For a concept like this, we went after the time frame of the New Year to promote these shirts. This is typically the time when people are most excited about adding and or subjecting from their life. This is a perfect time to introduce a product that has packaging that can help with keeping people’s goals on their minds. This could be the extra push that propels them towards their desired direction.
A series of promotional pictures of various people’s career, desires was an attempt to visually show how the notebook strips should be used. For example, there is a picture with makeup brushes and the notebook stripe that says my goal is to be a makeup artist (written with a pen). The jar is also in the picture. Other images with the same setup is a notebook strip that says my goal is to be a doctor accompanied with a syringe, as well as my goal, is to be a signer, filmmaker, and author all with objects that are connected to the topic.
The 37 sec. Stop-motion video tied all the individual images together in order to show the packaging, both black and white t-shirts, as well as the career goals images and where the shirts can be purchased. It’s one thing to show each image as a solo pictures, but having them edited all together display more of the intent and concept behind the shirts.
A series of promotional pictures of various people’s career, desires was an attempt to visually show how the notebook strips should be used. For example, there is a picture with makeup brushes and the notebook stripe that says my goal is to be a makeup artist ( written with a pen). The jar is also in the picture. Other images with the same setup is a notebook strip that says my goal is to be a doctor accompanied with a syringe, as well as my goal, is to be a signer, filmmaker, and author all with objects that are connected to the topic.
Whatever people have a positive connection to, we want to encourage them. This is because we have always gone after our goals and dreams and found a way to have a fulling living doing so. We would like everyone to experience this feeling. If we can play a part in helping people find their enter Starr and have them capture it in a jar, then we are grateful.
NorthStarr Classic Apparel signature t-shirts can be purchased at our STARR STORE.
If you have any questions, leave a comment or email us at firstname.lastname@example.org. Thank you for reading our notes!
“How do you wear your Starr?”